Tencha - Your Daily Wellness Boost
Brief:
Tencha offers a delightful range of guilt-free, refreshing blends that put matcha tea at the forefront. They stand for 100% pure Japanese matcha, zero preservatives, and a dedication to clean, wholesome ingredients.Tencha's primary objective was to elevate awareness of its Matcha Pre Workout. The challenge lay in creating a campaign that not only showcased their products but also resonated with individuals aspiring to lead healthier lives.
Execution :
TheBoredMonkey curated a list of creators whose values aligned with Tencha's wellness principles. These included: Sarika Sagar, a fitness coach, Shahbaz Lakdawala, a fashion & lifestyle influencer, Mohit Kumar, a fitness trainer amongst others. Influencers skillfully incorporated the product into their narratives, adeptly emphasising its advantages.Leveraged a blend of paid and barter collaborations, tapping into the influencers' authenticity to optimise reach and influence.The resultant outputs significantly contributed to amplifying brand awareness, effectively communicating the brand's numerous advantages.
Outcome :
The campaign was highly successful in increasing product awareness and resonating with the health-conscious target audience. It effectively introduced Tencha's Matcha Pre Workout and empowered the audience with valuable knowledge about wellness. Deliverables: Reels highlighting the usage and benefits of the product.
