One Card - Unlocking the Future of Payments
Brief:
One Card, a pioneering payment solutions provider, sought to enhance product awareness in a competitive market. The challenge was to create a captivating campaign that not only showcased their innovative products but also resonated with a tech-savvy audience.
Execution :
TheBoredMonkey was entrusted with the task of designing and executing a dynamic influencer marketing campaign for One Card. Our approach combined paid collaborations and barter arrangements to create a campaign that informed, excited, and engaged the audience. Tech influencers were chosen to emphasise features like the card's metal build and how it's provided for free, the convenience of not repeatedly filling in payment details, and the use of the phone's lock feature for secure OTP-less transactions. The campaign produced engaging Instagram reels featuring influencers using One Card in real-life scenarios. This approach showcased the product's functionality and conveyed a sense of simplicity in adopting this innovative payment solution. Lifestyle and travel influencers were selected to highlight the premium feel of the card and its utility during international travels, focusing on the fact that it charges only 1% in international conversion fees.
Conclusion :
TheBoredMonkey effectively amplified One Card's product awareness while positioning it as a cutting-edge payment solution for the future. The campaign not only introduced One Card's offerings but also highlighted its potential to transform the way people transact. By aligning with tech, lifestyle, and travel influencers, we successfully conveyed the diverse benefits of One Card, ensuring it appeals to a broad spectrum of users looking for a modern and hassle-free payment solution.
