Targeting an audience is one of the major parts of influencer marketing but how to target business owners was challenging. Specifically in a market that includes both urban and rural areas. Meesho wanted us to understand and strategize content to create trust for the B2B market.
After brainstorming, we came up with two major strategies that can be worthy. It has been proved that human-to-human communication about any brand is based on trust and experience. Along with this, focusing on regional-based content can take us to different audience groups for great exposure.
Our strategies have always been based on data that we analyze for creating new ideas. In this case, the business geeks and the vernacular opinion leaders were at top of the charts. We selected influencers that can target both business geeks and regional audiences. After going through some major names we came up with the list of influencers.
The results were unreal we exceeded not only Meesho's but our own expectations. Before the deadline of the campaign, we overachieved our target. With the help and humanity of the creators few of whom actually helped meesho on a personal level, we were able to create a bond of trust.