Emma brings globally awarded cutting-edge sleep technology, aiming to revolutionise the bedding industry and make comfortable and quality sleep accessible to everyone. Emma offers a complete range of products and services that prioritise daily recovery and innovation. Emma, committed to redefining sleep comfort with innovative products, aimed to raise awareness of its offerings. The challenge was to effectively communicate the brand's dedication to comfortable and quality sleep and product excellence while harnessing the influence of creators.

Execution :

Our Agency embraced the challenge of creating a comprehensive influencer marketing campaign. Seamlessly blending paid and barter collaborations, our goal was not only to introduce Emma's products but also to showcase how they are transforming the sleep industry. Selected influencers included Navneet Sandhu Singh, Yashika Bakshi, and Before Purchasing, among others. The campaign delivered informative Instagram Reels, YouTube videos & shorts, engaging reels, and integrated videos, featuring creators' genuine interactions with Emma's products. These assets effectively communicated the brand's mission and the comfort it brings to users.