We Think Like
Consultants.
We Execute Like
Creators.
Most marketing has a math problem.
We help brands avoid costly guesswork by building influencer and content playbooks that connect content output directly to business outcomes.
Revenue
•
CAC
•
Share of Voice
Revenue
•
CAC
•
Share of Voice
From strategy to execution, we operate where growth, brand, and performance meet.
Trusted Partner
IDENTITY
Where Strategy Meets Execution
We operate in the sweet spot between a strategy consultant and an execution agency.
We start with numbers, data, and consumer behaviour, then design influencer and content systems that work on-ground and on-platform.
Briefs are not handed to us.We derive the brief directly from the business problem.
Results
Impact at a Glance
01
Atomberg
Lowest CPVs and highest share rates in category; shifted perception from online-only to serious retail brand
Wakefit
64% YouTube SOV growth in mattresses (from ~15%)
Belong (NRI FDs)
388+ direct UAE app downloads via regional influencer funnels
Garbhagudi IVF
2,000+ tracked enquiries at ~₹0.21 CPV
Operating Model
How We Drive Predictable Scale
At TheBoredMonkey, we don't believe growth comes from just "good content" or "more creators."
It comes from aligning where you speak, how you show up, what you stand for, and how the message is delivered.
Our Operating Formula
Geo × Media × Positioning × Creative Language
Geo
Ensures relevance across states, cities, and cultures
Media
Decides whether the story should live on YouTube, Instagram, Shorts, or SOV formats
Positioning
Anchors every message to business intent — awareness, consideration, or demand
Creative Language
Adapts how we talk so the message lands naturally, not like an ad
This is how we turn distribution into dominance — especially in multilingual, multi-market India.
Services
The TBM Playbooks
01
Creator Partnerships Playbook
We manage end-to-end execution, from creator discovery and negotiation to management and reporting.
02
Video Production Playbook
We offer in-house production capabilities for branded content. We support brands through various growth phases by creating essential video assets, including performance creatives, demos, explainers, and product launch videos.
03
Growth Playbook
Ideal for brands in the 500-1000cr range or those on a pre IPO journey, this signature playbook maps the customer journey to seed content that delivers compounding results.
We prevent crores of losses by creating the influencer playbook, not guesswork.
Ready to scale up?
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We limit our active partnerships to ensure strategic depth.
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